The other side of St James’s

Our Chairman Simon Berry dips beneath the surface of St James’s, exploring a past that doesn’t quite align with the area’s upstanding reputation today In the last edition of No.3 I wrote about the theft of the old wooden till from the shop back in the 1970s. This provoked a certain amount of surprise. Surely […]

Keeping shop

As we swing open a new set of doors on Pall Mall, our Chairman Simon Berry peers around the corner, pondering the evolution of No.3 St James’s Street When I first worked in the shop at No.3 St James’s, it wasn’t really a shop. The only bottles on display were ancient and empty. “Why would […]

… Plus c’est la même chose

Responding to Will Lyons’s article, Chairman Simon Berry argues that to discover the future of wine, one need look only to its past When I took over the editorship of Number Three magazine from my father in the early 1980s, I persuaded him to write a regular column. Entitled, not very imaginatively, “Then & Now”, […]

The enduring power of print

In an extract from the inaugural issue of our new “No.3” magazine, Simon Berry reflects on wine writing past, present and future – an “aspect of good living” that’s as enjoyable today as it was when we first published a wine magazine more than 60 years ago When, in 1954, my father decided that Berry Bros. & […]