‘Inside Burgundy’ launches in Hong Kong
Author: Geordie Willis
I must say I feel rather sorry for Jasper Morris, Burgundy Buyer for Berry Bros. and Master of Wine. When he first visited Hong Kong in 2005, his trip might have included some leisurely lunches and tastings with the select few who were developing a passion for the region of Burgundy and its spectacular wines. Fast-forward five years and in a three-day whirlwind tour of dinners, interviews, master classes and tastings, there was barely a second to draw breath.
On making this rather apologetic observation at the end of the first day of his trip (his crammed schedule was, in part, down to me), I was relieved to be greeted with a grin, “This is exactly how it should be!” enthused Jasper, “no time to let the jet-lag set in!”. Of course this was no ordinary trip as clutched in Jasper’s right hand was the culmination of all his unsurpassed experience in one of the most complex and revered wine growing areas in the world, his new book Inside Burgundy.
It may seem strange that Hong Kong, traditionally a standard bearer for all things Bordeaux, might be chosen to host the global launch of a book on Burgundy, however, interest in the region is increasing at a staggering rate. It’s often said that it takes a decade to learn about Bordeaux and the rest of one’s life to learn about Burgundy. Berrys’ have now been in Hong Kong for over 10 years and I must say, as purveyors of all the great wines from around the world, it is a delight to see our customers broadening their horizons.
Working for a Chinese importer myself, I do feel that consumers here start to feel like “broadening their horizons”. People have been drinking Bordeaux for a few years now, and it might become “fashion” to show that you actually know something else, such as Burgundy. I actually my first order of Burgundian wines last month, and even though those are quite premium priced, I am sure that it will sale very quick.
I’ve pre-registered my interest for Jasper’s book, Hope it won’t be DRC-priced! 😉
Hi Julien,
Jasper’s book is already available for sale in Hong Kong from our Lee Gardens store, priced at HK$650. We even have some signed copies while stocks last.
Geordie
Is this book available in Australia?
Tim,
Available from November 1st through :
Giaconda Marketing Pty
Contact: Russell Branton
+61 3 9583 1202
sales@giaconda.com.au
http://www.giaconda.com.au
I would like to buy two copies of Inside Burgundy in your hong kong shop. Do you still have stock? Urgent please. Thank you.