Our most recent – and innovative – collaboration was with artists and filmmakers Iain Forsyth and Jane Pollard. This photographic label utilises the multigraph technique; at first glance, the label appears to depict five glasses of wine atop a table – but when you look closely, you realise there’s only one real glass in the image. “We were doing a project on spiritualism and the exposure of fake mediums. We came across a photograph that, at first glance, looked very much like a photograph of a séance – of a group of people holding hands. When we looked more closely, we realised that it was the same person – or five identical people sat around a table holding hands.”