Our anything-but-ordinary labels
Author: Emily Miles
The 2013 vintage of Good Ordinary Claret, or GOC as it’s affectionately known, was the first of our limited-edition series. It sold out within days – which is perhaps no surprise: the collaboration was with British design royalty Sir Paul Smith.
In his hands, the usually monochrome bottle, with its iconic etching and Berry Bros. & Rudd logo, was completely transformed with shocking-pink heart front and centre. Our shop windows at No.3 St James’s Street were equally unrecognisable, with neon lights replacing the more traditional glow.
Sir Paul’s label was significant not just in its own right, but also because it marked a return to an era of collaborations with interesting artists and personalities.
With Sir Paul’s label paving the way, we approached illustrator and designer Luke Edward Hall. From creating artwork for fashion brands such as Burberry and the Royal Academy to designing distinctive dinnerware, Luke’s profile has risen at an astonishing rate. His illustration for GOC was, with its Bacchanalian charm, instantly appealing, and it quickly proved to be another sell-out.
The third artist we approached for the series was the Sussex-based printmaker Kate Boxer whose line drawings and etchings are both witty and characterful. Her design for GOC, a Byron-esque dandy brandishing a duelling pistol, was a neat nod to our past, portrayed in her characteristically modern style.
And so to our current label: dark, intriguing and a departure from anything we’ve done before, artists and filmmakers Iain Forsyth and Jane Pollard have created another unique chapter in GOC’s history. To find out more about it, read their take on the project here.